“If you always do what you always did, you will always get what you always got.” - Albert Einstein
With so many events going online, it’s time to do something different.
Organising a successful online event is not only about getting the right programme, speakers and virtual event software platform. It requires a major push to break outside of your comfort zone and reach new audiences using a mix of partnership outreach, influencer marketing and social media advertising.
If you aren’t using pro-active digital marketing strategies to promote your event, you will most likely continue speaking to the same people without expanding your reach.
I’ve organised major conferences and led digital marketing efforts of events like the WindEurope Conference & Exhibition in Paris and the Climate Innovation Summit in Dublin.
With the right planning and strategy, I can help you make sure that your next virtual event successfully reaches your goals and exceeds your audience participation targets.
A review of your digital assets, event website presence, target audience mapping, research of potential partners, sponsors and value proposition.
An engaging social media strategy, complemented by email marketing and online advertising campaigns, with a focus on results and weekly reporting.
Clear marketing objectives for your event to guarantee optimum participation levels, with a full GANTT chart that maps out your budget and action plan.
Gain massive social media interaction on the day of the event and be ready with satisfaction surveys, post-event videos and hand-outs to make sure that your event is part of a meaningful, long-term campaign.
Nicholas was collaborative, engaged, energetic and exceptionally creative at finding solutions that added value to the business. He listened to our needs and did not simply give us what we asked for, he actually actively engaged with us to understand our business and developed solutions that optimized our objectives in new and inspirational ways.
Thanks to a comprehensive digital marketing plan the Climate Innovation Summit in Dublin surpassed expectations.