"A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is." — Scott Cook
The influencer industry has exploded with key players in every industry speaking about key issues that matter to your business.
However, with so many people proclaiming their influence by simply showcasing their follower base, it is harder to evaluate the depth of their engagement and their true market impact.
I will work with you to develop your influencer marketing strategy, using qualitative and quantitative tools that can support your objectives. Influencer marketing can help expand your reach by helping you to reach new, wider audiences.
Once we agree on an action plan I can help your business increase its visibility online with the right influencer outreach strategies. We will work together in order to measure and and adjust the strategy with a critical analysis of influencers, as well as their suitability for your brand, with the creation of customised solutions for each target audience.
The plan will set clear goals, mapping out the right influencers for your brand and guidelines for the campaign.
I will design a briefing that we will send to each influencer to engage and shape the discovery phase where a two-way dialogue can flourish.
Together with the influencer we will create specialised, sponsored content. The best results arise when influencers are part and parcel of the campaign, creating content that resonate with their followers.
A regular review of activities, impact of the campaign and analysis of earned vs. paid media will be relayed on a weekly basis, followed by a final report on major milestones and successes.
Nicholas truly seeks to understand his clients needs before offering solutions.