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Content Marketing

"If you want to change the world, pick up your pen and write." — Martin Luther

In today’s fast-paced world that feeds on clickbait headlines and sensationalist news, we tend to forget that the best way to build a lasting rapport with your audience is to write meaningful, well thought-out editorial content that can convert your reader into a fan and advocate.

This is not just about developing high-quality content, but developing great content that is adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Twitter, and Linkedin.

As a former business journalist I can support your content marketing strategy by producing relevant content designed for the web using the latest SEO copy techniques. This can include setting up your editorial calendar, ghost writing for your blog, producing online surveys, writing catchy newsletters and publishing insightful thought leadership articles for the web.

OUTPUT INCLUDES:

CONTENT MARKETING PLAN

Building on SMART objectives with a clear expectation of inputs, outputs and outcomes, I will set up a targeted content funnel as well as an accurate timeline for your content marketing plan.

EDITORIAL CALENDAR

Good content does not just happen, it needs to be defined and planned ahead. With a proactive editorial calendar I can help to develop content that is meaningful for your audience.

CONTENT DEVELOPMENT

Together with your team and a selected group of employees, industry experts and bloggers, I will bring the editorial calendar to life by writing, editing and publishing your new content online.

DISTRIBUTION

Relevant social media channels will be leveraged for cross-promotion as well as email marketing and third-party websites.

TESTIMONIAL:

Nicholas is an experienced communications manager that is pro-active, solution-oriented and always professional.

Peter Koziel – Senior Marketing & Communications Manager, EIT Climate-KIC

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