Latest Insights

Digital Advocacy, Interview

High-performance communications: Thriving in the new normal

In this interview with GPE's Head Communications & Advocacy we explore the new landscape for digital advocacy comms in the "new normal".

Interview

Are you ready for the future of advocacy communications?

What are the new trends and approaches for advocacy communications? Has the pandemic accelerated the movement toward digital advocacy?

Interview

How WWF’s New NFA Campaign is Helping Endangered Animals

Find out how WWF Germany created the Non-Fungible Animals (NFA) campaign to raise awareness about endangered animals & the impact of blockchain.

Interview

Innovative communications in action: Interview with Corinne Woods of WFP

I interview Corinne Woods, Director of Communications at WFP, on the strategies that allow her team to be innovative and agile.

Interview

Meet the man behind UNDP’s global campaign on climate & inequality

I interview Boaz Paldi, #DontChooseExtinction's campaign manager, to find out how a dinosaur ended up in the UN General Assembly.

Interview

How the European Commission embraced agile communications

Find out how the European Commission adopted agile communications strategies in this exclusive interview with Tina Zournatzi.

Content Marketing, Interview

Content marketing after the pandemic: new strategies for success

Thought leader Joe Pulizzi discusses content marketing during the pandemic and uncovers new strategies to drive online engagement.

Interview

How to adopt a digital-first approach: Interview with Neal Schaffer

Join me as I interview marketing guru Neal Schaffer on digital transformation, agility during the pandemic, strategies to break through the noise and the future

Survey

Finding your focus in the new normal – Survey results

Over the past year, communications professionals have had to be creative and strategic, thinking outside the box to adapt to new circumstances. The following is

Virtual Events

Top 10 tips for the organisation of successful virtual events

Organising a virtual event is a bit like the work of a synchronised swimmer: below the water there is a huge effort that is needed