As marketing and communications professionals, we are facing a major disruption. Coronavirus is sparking uncertainty around the world and many of us are asking: “How should I be communicating during this difficult period?”
In this article I propose four ways to re-focus your marketing and communications in the face of this unprecedented crisis.
1. Be empathetic and generous
2. Be creative
3. Reach out more often
4. Be positive
It can be as simple as a happy music playlist on Spotify that you share with all your followers (I’ve created this playlist if you’re looking for inspiration).
You can even create your own hashtag that helps colleagues share what they are doing at home during the crisis. Check out the #workfromhome hashtag for some ideas.